One of the effects of social media has been the grassroots movement-on-steroids phenomenon. For example, it’s been less than a month since the birth of Arianna Huffington’s Move Your Money initiative, and it’s already building big momentum. Here are a few quotes from followers:
“I applaud the efforts of the people of this nation. This effort is a ‘human’ one…not a left, right, religious or non-religious. Real Change starts when the American people rise up and say…Enough is Enough. Move Your Money from these GREEDY banks Today!”
“I can’t remember the last time something has come along that truly and equally succeeds in motivating people to drop their red and blue team colors…in favor of pitchforks, torches and a hill.”
“I am so encouraged by this idea! I finally feel like we can do something that will impact our nation for good.”
“I very much appreciate this encouragement to say, “no!” to a wrong-headed worldview that bails out rich bankers and sends the bill to citizens. You can count on my money being moved to our local First Commercial Bank! Peace, and keep up the good work!”
“This is a fabulous idea, and the video is wonderfully compelling. I will share the link and move my money.”
Move your Money has given an angry America more than a voice. It’s providing the public with a weapon that could do considerable damage.
This, of course, is not great news for the big banks, but I doubt they consider it a game-changer. They are, after all, too big to fail.
For credit unions and community banks, however, it’s an unbelievable growth opportunity.
If ever there was a time to pull out all the stops, marketing-wise, this is it.
Jump into social media with both feet. Take advantage of PR opportunities. And, if you’ve got rates or some other advantage worth talking about, advertise.
As soul legend Howard Tate once implored:
“Get it while you can.”
Welcome to Outside-In Banking, a blog for bank marketers and anyone else involved in financial services. I believe that many banks are way too internally focused for their own good, so I try to provide an outside-in perspective. Expect a lot of opinions, raves, rants, and unsolicited advice. I hope to get the same from you. 
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