Tom Brzezina has been working in marketing and advertising for more than 25 years.
He started as a copywriter at Brogan & Partners, made a short stop at DDB Needham Worldwide where he worked on the Audi account, and wound up at Michael Flora & Associates. He was promoted to creative director fairly quickly, and collected crates full of creative awards.
After seven years at MFA, he took a creative director position at the Century Group—an agency that specialized in marketing to hunters and anglers. There he oversaw work for a number of national accounts—Jeep, Dodge Truck, Shimano, Orvis, and others.
In 1994, when the Web was a recent invention, Tom created All Outdoors, a dotcom specifically targeting sportsmen. While All Outdoors included a sizeable retail component, its core was a forum that grew into a very large and lively online community. Years later, an article in the New Yorker credited All Outdoors with inspiring an online network for U.S. military officers in Afghanistan.
In 2001, Tom returned to MFA, where he now serves as president.
Tom is also a certified Web usability analyst, and avidly pursues a number of marketing-related interests, including behavioral economics, evolutionary psychology, social psychology, cultural anthropology, and neuroscience.
Michael Flora and Associates is in the competitive persuasion business, specializing in building brands and influencing behavior. They’ve served clients in the banking industry for nearly 30 consecutive years. You can reach MFA at 248 643-6431.
Welcome to Outside-In Banking, a blog for bank marketers and anyone else involved in financial services. I believe that many banks are way too internally focused for their own good, so I try to provide an outside-in perspective. Expect a lot of opinions, raves, rants, and unsolicited advice. I hope to get the same from you. 
