Yesterday, I found this cartoon at Calculated Risk:
It’s a good reminder that—regardless of what the government, economists, or the media say—the bottom 98% of Americans will decide when the recession is over.
Which means that, until employment heads toward pre-recession levels, until there is reasonable access to credit, and until there are day-to-day proofs that the worst is behind us, most Americans will remain in a recession mindset.
What can banks do to scatter the clouds? Here are a couple of suggestions:
- Employment Loans
Grant qualified business (especially qualified small businesses) loans for the express purpose of hiring workers. Many businesses are struggling to operate with too few employees. Enable them to increase their rosters to functional levels and make a dent in unemployment rates. - State Vacation Loans
Support the state(s) you do business in and help your customers take a much-needed vacation. Offer small, low interest loans not secured by home equity for vacations taken within their own state as an alternative to credit card financing. You get loan income and customer loyalty, while more vacation money get spent in-state.
I just pulled these out of the air, so feel free to dismiss them.
It’s not specific suggestions I’m pushing—it’s the process of developing ideas that will:
- Directly profit the bank
- Help speed a recovery
Despite the seemingly contradictory nature of the two goals, the process does work. A great resource is The Opposable Mind by Roger Martin. It’s about not abandoning either 1 or 2 (or settling for compromise), but coming up with a third solution that gives you the best of both worlds.
The process requires some serious out-of-the-bank thinking—you may even need to bring in outside brain power—but the returns will be worth it.
For most Americans, claims that the recession is over prompt either rage or derisive laughter.
By acknowledging their reality and doing something about it at the community level, you’ll earn their trust in the most fundamental way—by doing instead of talking.
Cartoon from Eric G. Lewis


Posted by tombrzezina 


People’s attitudes about banks have changed. They’re angry, more skeptical, and increasingly less loyal.
Welcome to Outside-In Banking, a blog for bank marketers and anyone else involved in financial services. I believe that many banks are way too internally focused for their own good, so I try to provide an outside-in perspective. Expect a lot of opinions, raves, rants, and unsolicited advice. I hope to get the same from you.